The way we do set up our keyword research file is somewhat dependent upon pulling in data from an already completed website quality audit (a type of SEO audit we do for clients).Īdding Domain Rating URL Rating from Ahrefs I'll be using a lawyer SEO campaign we helped out with as an example in this post.
This approach is especially helpful when kicking off a new campaign with a brand new client because a few quick wins early on can really help you establish credibility with your clients right from the very beginning, which will have a direct impact on your retention rates. The goal of this type of keyword research is to identify existing pages that have a good chance of ranking with far less investment than producing new content.Įxisting pages can often be much easier to rank because they may already have some existing equity in the form of links and established topical authority. If you don't have them, you can still use the method outlined below to get the same results - it'll just take a little more elbow grease. Note: If you want to access to Ryan Stewart's templates from The Blueprint Training, you'll need to purchase them. Automating it using a dash of Python and some basic Google Sheet formulas.Building more accurate projections using a bit of very simple calculus.Then we’ll explore ways we can get more out of it by: We’re going to do a deep dive into the standard we do keyword research (for existing content) in the Blueprint community. How we do this with keyword research is what I’ll be discussing in this article as well as how you can do it too. Instead of scaling by delegation, we scale by intelligent automation. We take a different approach at Ardent Growth.
This inevitably leads to quality being diluted if not obliterated if checks and balances aren’t put in place. Many agencies do this by delegating the work to junior SEO who lack experience or outsourcing it entirely to white-label vendors. Saving time, energy, and resources are absolutely critical for an SEO agency to stay profitable and scale.
If anything here doesn't work (APIs change over time), reach out to me on LinkedIn. Update: While this approach is still useful, we've developed a topic clustering algorithm that enables us to know exactly which content to create, in what order, that consistently delivers insanely fast results.
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